Leisure
The Armoury at Arsenal
The official Arsenal FC retail and fan experience destination at the Emirates Stadium. Habitech Pro delivered an engaging audio and video solution that enhances the shopping experience, featuring background music systems and strategically placed displays showcasing club content throughout the space.
Sonance Professional Speakers
Background music system creating an engaging atmosphere for fans browsing the retail and experience space.
WyreStorm Video Distribution
Networked video distribution powering strategically placed displays showcasing club content throughout the venue.
Dahua Security Systems
Comprehensive surveillance coverage protecting the high-profile retail destination and its visitors.
Four Zones, Four Atmospheres
Stewart Maynard of Knektd Ltd describes a project defined by its variety. The store is divided into four distinct zones, each requiring a different audio character to match its purpose and atmosphere. From the drama of the player tunnel entrance to the high-energy retail floor, every zone needed its own sonic identity whilst maintaining a cohesive overall experience.
Open Ear, specialists in curated audio environments, created bespoke soundscapes for each zone. The audio content was designed to evoke emotion and reinforce the Arsenal brand at every touchpoint, and the speaker specification needed to deliver that content with absolute precision.
Heard but Not Seen
The player tunnel zone sets the tone for the entire visit. Here, Sonance IS4C invisible speakers are built directly into the walls, creating an immersive audio experience with no visible hardware whatsoever. Triggered by PIR sensors, the sound activates as visitors walk through, replicating the anticipation of stepping out onto the pitch. A pair of Sonance PS-C63RT in-wall speakers provides additional presence and depth.
In the changing rooms, Sonance PS-C43RT in-ceiling speakers deliver a more intimate atmosphere, whilst the main retail floor features Sonance PS-P43T pendant speakers suspended above the video wall displays, marrying audio and visual content seamlessly. For The Cage, an interactive VR experience, a Yamaha Stagepas 400BT portable PA system provides the flexibility and power needed for a high-energy zone.
Precision Through Design
The specification process was supported by Ease acoustic modelling software, which allowed the team to optimise speaker placement and coverage before installation began. In a project with such varied acoustic environments, from the narrow confines of the tunnel to the open expanse of the retail floor, this level of pre-planning was essential.
Three Yamaha XMV4140 amplifiers power the system, providing reliable, clean amplification across all zones. The entire audio chain was designed as a cohesive system, ensuring consistent quality from source to speaker.
Retail Reimagined
The Armoury at Arsenal is a project that demonstrates the power of audio in shaping a retail experience. By combining Sonance's invisible and professional speaker ranges with expertly crafted soundscapes from Open Ear, the store engages visitors on an emotional level that goes far beyond traditional retail. Every zone tells a story, and the audio is an integral part of that narrative.
Project Gallery
Brands and Solutions
Sonance Professional speakers, WyreStorm video distribution, Dahua security systems